Client

Broumen

Purpose

Identity & catalog

Role

Branding

Art direction

Editorial design

Illustration

Icon design

• Context

 

Broumen is a LED manufacturing company in Seoul exporting the product internationally.

• Solution

 

I art-directed and designed their very first brochure explaining their technology and product from scratch, based on a text-only brief. I created infographics, illustrations, and icons to help their technical content.

 

The only one point colour alongside with greyscale colours, red expresses ‘strong light’ of the LED. Dot pattern and the dotted line also present the LED bulbs.

 

I composed a layout that can easily deliver the content by using big sized titles and noticeable section dividers.